Powersports marketing experts.

Generate more leads. Sell more units.

Make more money. Guaranteed.

Fanatic Marketing is passionate about advertising and we thrive on happy clients. Our suite of products delivers exceptional results and will help you sell more units & make more money.

The digital world has been woven into our daily lives and we're inundated with content. Advertising is more fragmented than ever before. In fact, the average American is exposed to over 4,000 ads per day. We understand the era we're in and help our clients stand out in a crowded online marketplace.

Here are some advantages of working with Fanatic Marketing...

Fanatic Passion - Our enthusiasm is contagious and evident in the advertising we create and manage.
Results-Based - We focus on getting results that help improve sales.
More Leads - We optimize for conversions because additional leads provide the opportunity for growth.
Quality Leads - While the number of leads is important, the quality of the leads we create is even better.
Continual Innovation - We stay on the cutting-edge of technology and deliver maximum impact.

Fanatic Marketing is passionate about continual innovation and we thrive on happy clients. Our team delivers exceptional results that enable our clients to grow & increase their profitability.

The digital world has been woven into our daily lives, and we're inundated with content. Because of this, advertising is more fragmented than ever before. Did you know the average American is exposed to over 4,000 ads per day? We know and understand the era we're in, and we help our clients stand out in a crowded digital marketplace.

Here are some advantages of working with Fanatic Marketing...

Fanatic Passion - Our enthusiasm is contagious and evident in the advertising we create and manage.
Results-Based - We align with your objectives and focus on getting results that help you reach your goals.
More Leads - We optimize for conversions because additional leads provide the opportunity for growth.
Quality Leads - While the number of leads is important, the quality of the leads we create is even better.
Customized Solutions - We deliver maximum impact through a tailored strategy.

From Our President

Tory Hornsby

Thank you for your interest in Fanatic Marketing. I truly appreciate the opportunity to serve you, and I realize that three things must exist before you'll consider doing business with us... you must Know, Like & Trust us. With this in mind, I'll share some of my background in hopes it will help you get to know us a little better.

I started working in a dealership in 1997 behind the Parts counter. Coincidentally, I had begun reading a book by Brian Tracy titled The Psychology of Selling. I didn't realize it at the time, but I was beginning a journey towards the equivalent of a Doctorate in Sales. A short time later, I was moved to the Sales Department where I quickly exceled. Since then, I've held virtually every position in the dealership and worked my way up to General Manager.

In 2004, my business partner and I started a training company named Dealership University. We provided online training courses to dealers that covered Sales, Parts, F&I, Service, & Marketing. Of course, we were a bit ahead of our time, with many dealers still using dial-up internet and some having computers that didn't even have a sound card (seriously).

After completing our marketing courses, dealers began asking if we could fulfill their marketing, and we jumped at the opportunity. In 2008, we changed the name of our company to Powersports Marketing and modified our operation to provide advertising services to powersports, marine, and RV dealers. We hired a dev team and created SaaS products to make our marketing more effective, and after double-digit growth for 16 years, we sold PSM Marketing to a private equity group in 2021. Throughout that experience, I've come to appreciate having a great culture even more, and know the difference it makes for both clients and team members.

My vision for Fanatic Marketing is simple; to make a positive difference in people's lives. In the book, 7 Habits of Highly Effective People, Stephen Covey's fourth habit is 'Think Win-Win'. This means to seek mutual benefit in all human interaction. What a powerful concept. I think we can all agree the world would be a better place if everyone focused on benefitting others in their interactions.

I appreciate that our impact starts with benefiting your customers. We shorten their buying cycle and cause them to happily own a better vehicle sooner than they would have otherwise. Every lead we generate creates more success for your Sales team. Every vehicle we help you sell generates a renewed customer for your Parts and Service departments, and ultimately everybody in the dealership wins. Your success fuels the passion of the team here at Fanatic Marketing, creating a trifecta Win-Win-Win.

For those interested, here's a little more about me. I'm a disciple of Jesus. My wife and I have four kids with an age-gap of seventeen years. My sons are both 6'6" tall. I'm a musician and I serve on a worship team. I also serve our student ministry.

I've read over 300 books on sales, marketing, leadership, motivation and faith. I believe in the principle of "Quality content in equals quality content out." In other words, you need to feed yourself quality, positive content in order to live out a quality, positive life.

In addition to being a powersports enthusiast, I'm the quintessential "car guy" that loves drag racing. I've owned all sorts of cars through the years, but my favorite cars have been the Datsun Z (240Z, 260Z, 280Z) and I've restored / modified / raced several of them. (pictures below)

Thanks again for the opportunity to serve you. We won't take it for granted.

Tory Hornsby | President

Fanatic Marketing