Fanatic Marketing

Learn More About

Fanatic Marketing

Dealership marketing experts.

Generate more leads. Sell more units.

Make more money. Guaranteed.

Fanatic Marketing is passionate about advertising and we thrive on happy clients. Our suite of products delivers exceptional results and will help you sell more units & make more money.

The digital world has been woven into our daily lives and we're inundated with content. Advertising is more fragmented than ever before. In fact, the average American is exposed to over 4,000 ads per day. We understand the era we're in and help our clients stand out in a crowded online marketplace.

Here are some advantages of working with Fanatic Marketing...

Fanatic Passion - Our enthusiasm is contagious and evident in the advertising we create and manage.
Results-Based - We focus on getting results that help improve sales.
More Leads - We optimize for conversions because additional leads provide the opportunity for growth.
Quality Leads - While the number of leads is important, the quality of the leads we create is even better.
Continual Innovation - We stay on the cutting-edge of technology and deliver maximum impact.

Fanatic Marketing is passionate about continual innovation and we thrive on happy clients. Our team delivers exceptional results that enable our clients to grow & increase their profitability.

The digital world has been woven into our daily lives, and we're inundated with content. Because of this, advertising is more fragmented than ever before. Did you know the average American is exposed to over 4,000 ads per day? We know and understand the era we're in, and we help our clients stand out in a crowded digital marketplace.

Here are some advantages of working with Fanatic Marketing...

Fanatic Passion - Our enthusiasm is contagious and evident in the advertising we create and manage.
Results-Based - We align with your objectives and focus on getting results that help you reach your goals.
More Leads - We optimize for conversions because additional leads provide the opportunity for growth.
Quality Leads - While the number of leads is important, the quality of the leads we create is even better.
Customized Solutions - We deliver maximum impact through a tailored strategy.

A Letter From Our CEO

Tory Hornsby

Thank you for your interest in Fanatic Marketing. I truly appreciate the opportunity to serve you, and I realize that three things must exist before you'll consider doing business with us... you must Know, Like & Trust us. With this in mind, I'll share some of my background in hopes it will help you get to know us a little better.

I started working at a dealership in 1997 behind the Parts counter. Coincidentally, I had begun reading a book by Brian Tracy titled The Psychology of Selling. I didn't realize it at the time, but I was beginning a journey towards the equivalent of a Doctorate in Sales. A short time later, I was moved to the Sales Department where I quickly excelled to F&I Manager, then Sales Manager, and ultimately General Manager. I became the Training Manager over four stores in 2001, learning the details of every position in the dealership.

Our focus on training led to the creation of a company named Dealership University where we provided online training courses to dealers. We had courses for Sales, Parts, F&I, Service, & Marketing. This was in 2004, and we were ahead of our time. Many dealers were still using dial-up internet and some had computers that didn't even have a sound card (seriously).

Many of the dealers that completed our marketing courses began asking if we could fulfill their advertising for them, so we changed our name to Powersports Marketing in 2008 and modified our operation to provide advertising services to powersports, marine, and RV dealers. We created a development team and created SaaS products to make our marketing more effective, and after double-digit growth for 16-years, we sold PSM Marketing to a private equity group (in 2021). Throughout that experience I've come to appreciate having a great culture even more, and know the difference it makes for both clients and team members.

My vision for Fanatic Marketing is simple; to make a positive difference in people's lives. In the book, 7 Habits of Highly Effective People, Stephen Covey's fourth habit is 'Think Win-Win'. This means to seek mutual benefit in all human interaction. What a powerful concept. I think we can all agree the world would be a better place if everyone focused on mutual benefit in all of their interactions.

Our impact starts with benefiting your customers. We shorten their buying cycle and cause them to happily own a newer/better unit sooner than they would have otherwise. Of course, every lead we generate benefits your Sales team with more opportunities, and every unit we help you sell generates a renewed customer for your Parts and Service departments, so everyone in the dealership wins. And your success fuels the passion of my team at Fanatic Marketing, creating a trifecta Win-Win-Win. This is how business should work.

For those interested, here's a little more about me. I'm a disciple of Jesus - I'm not religious, I focus on having a great relationship with God. My wife and I have four kids with an age-gap of seventeen years. My sons are both 6'6" tall. I'm a pastor, a musician (guitar, piano, vocals), a worship leader, and I serve our student ministry.

I've read over 300 books on marketing, leadership, motivation, sales and faith. I believe in the principle of Quality Content In Produces Quality Content Out. In other words, you need to feed yourself quality, positive content in order to live out a quality, positive life.

In addition to being a powersports enthusiast, I'm the quintessential "car guy" that loves drag racing. I've owned all sorts of cars through the years, but my favorite car is the Datsun Z (240Z, 260Z, 280Z) and I've restored / modified / raced several of them. (pictures below)

Thanks again for the opportunity to serve you. We won't take it for granted.

Tory Hornsby

President & CEO

Fanatic Marketing