“Technology is best when it brings people together.” - Matt Mullenburg

Introduction:

Effective marketing campaigns rely on targeting customers and in-the-market prospects with precision. However, it is becoming increasingly difficult to identify and target specific audiences. In fact, iOS 14.5 & 15 has in large part crippled site retargeting and the ability to build lookalike audiences with the Facebook & Google pixel. And I'm sure you're aware of the impending demise of cookies, which is another hit to the ability to identify and target audiences. As we roll into the future, it's only going to become more difficult to target potential customers using current methods.

But all problems have solutions. An effective way to get around this 'data problem’ is Fanatic Marketing's Identity Graph, a reliable solution for identifying customers & hot prospects.

What is an Identity Graph?

Effectively, an identity graph is a matrix of all the online and offline data that’s available for the vast majority of the population. It essentially connects all the dots.

For instance, 95% of your website visitors don't fill out a form and tell you who they are. But in addition to Facebook & Google, their device is likely logged in to a number of Apps that we co-op with to feed our Identity Graph to identify who visitors are... even if they don't fill our a form. In the past, your anonymous traffic remained anonymous, but now Fanatic Marketing can identify prospects and send highly relevant content.

Or perhaps a prospect visited your website on their smartphone in the afternoon, and then on their desktop computer in the evening. Without our Identity Graph, you’d have no way of knowing that those two visitors were the same person. Fanatic Marketing uses this data to improve your marketing approach and deliver an enhanced customer experience.

Improved Targeting

Knowing who your visitors are is a crucial part of providing relevant marketing materials. Our Fanatic Email system sends content based on the actions of each website visitor. We also use the Identity Graph data to build precise audiences for digital advertising on Facebook, Instagram, Google, YouTube, and more. This includes dynamic vehicle retargeting, a custom audience of hot shoppers that haven't visited your dealership's website, and much more.

Our Identity Graph gives a clear understanding of who we’re targeting, allowing us to push content that’s relevant to each person, which increases conversions and vehicle sales.

Other Benefits of Identity Graphs

The targeting benefit of our Identity Graphs may be the primary benefit, but it’s not the only one. Two other advantages of utilizing Identity Graphs include:

Enhance Engagement

Consumers don’t engage with non-relevant content. With an Identity Graph, we provide a more personalized experience to prospects who live in your market area and have indicated in multiple ways that they'll be buying a vehicle soon (i.e. looked up the value of their vehicle, visited an OEM's website, searched a loan calculator, etc.). The data in our Identity Graph is continually updating, and we adjust your marketing based on behavioral changes, ensuring long-term engagement.

Reach New Prospects Your Current Advertising Is Unable To

Identity Graphs can be considered a data center that provides a clear view of who's in the market for a vehicle right now. While we do get additional lower hanging fruit by expanding your dynamic email & digital ad vehicle retargeting, we also generate traffic and leads from prospects who've never done business with your dealership or even visited your website.

Contact Fanatic Marketing Today

If you’re looking to unleash the power of generating additional leads using our Identity Graph, contact Fanatic Marketing by clicking here and ask about our Proprietary Identity Graph. Be sure to ask about our suite of performance-based marketing solutions for auto dealers.