Count every lead.
Feed every algorithm.
Ad blockers and browser privacy rules quietly drop conversions before Google and Meta ever see them. We run your tracking from our own server, on your own domain, so the platforms see the leads you actually get, and optimize toward more of them.
Your pixels are missing leads.
When a conversion goes uncounted, the ad platforms learn from less data — and start bidding on the wrong shoppers.
Ad blockers
Browser extensions block the Google and Meta tags outright. The shopper fills out your form; the platform never hears about it.
Safari & iOS privacy
Apple limits how long browser cookies last and strips click IDs from links, so a shopper who comes back a few days later shows up as a stranger.
Bounces & device switching
Shoppers who leave the page fast, or who research on a phone then switch to their computer, fall through browser-only tracking.
How it works
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01
Your own tracking server
We set up server-side tracking on a subdomain (metrics.yourdomain.com). It runs as part of your site, not a third party.
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02
Events in, first-party
Form fills, calls and key page views flow to your own server first — much harder for blockers and browsers to cut off.
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03
Out to every platform
Your server sends each conversion to Google Ads, the Meta Conversions API and GA4 — matched and de-duplicated.
Better data in.
Better results out.
Google, Meta and Bing's bidding is only as smart as the conversions you send it. Server-side tracking gives it the full picture.
Meta Conversions API
Leads sent server to server, alongside your pixel and de-duplicated, for stronger event match quality.
Google enhanced conversions
Hashed lead details help Google match conversions back to the ad click — even across devices.
First-party cookies
Set from your own domain, so returning shoppers are still recognized days later.
Cleaner GA4
Fewer gaps in your analytics, so reports reflect what really happened on your site.
Privacy-safe by design
Personal details are hashed before they leave your server. You control exactly what each platform receives.
Lighter, faster pages
Fewer third-party scripts running in the browser means quicker load times on your site.
The foundation for everything else.
Questions dealers ask
Do I need to change my website?
No. Your website stays exactly as it is. Setup is a DNS record for the tracking subdomain plus a tag update — we handle it with your website provider.
Does this replace my pixels?
It works alongside them. Browser and server events are sent together and de-duplicated, so nothing is counted twice.
What about privacy?
Personal details are hashed before they leave your server, and you control exactly which data each platform receives.
How soon will I see a difference?
Conversions start reporting more completely as soon as it goes live. From there, the ad platforms have more real leads to learn from as campaigns optimize.
Stop flying
blind.
Tell us about your dealership. We'll check what your current tracking is missing and show you what server-side would recover.
(877) 330-1186